Saudi Arabia: presentation of record growth in tourism by ATM 2025

Introduction to Saudi Arabian Tourism Growth

In 2024, Saudi Arabia hosted more than 30 million international visitorsThis represents an increase of 9.5 % over the previous year. This spectacular growth in the tourism sector will be showcased at the Arabian Travel Market (ATM) 2025. The exhibition will provide an opportunity for the Kingdom to present its ambitious new tourism projects and its vision for becoming a leading destination.

Key advances and innovative projects

Saudi Arabia's tourism success is based on a number of flagship initiatives and projects. Here are some of the factors that have contributed to this growth:

• The development of major tourism infrastructures, including the Red Sea Development and the NEOM.
• Diversification of the tourism offering with a focus on the cultural and religious tourism.
• Organising large-scale international events to attract a global audience.
• Targeted marketing campaigns to promote the Kingdom's natural and cultural riches.

Focus on flagship tourist sites

Saudi Arabia is full of remarkable sites. These include :

• The historic sites of Diriyahthe cradle of the Saudi Kingdom.
• The vast sand dunes of the Rub al-Khali desert.
• The pristine reefs of the Red Sea, ideal for water sports.

These sites are promoted as symbols of the country's rich history and natural beauty, attracting travellers from all over the world.

The importance of the Arabian Travel Market

The Arabian Travel Market 2025 represents a unique opportunity for Saudi Arabia to highlight its dynamism in the tourism sector. At this event, the country aims to :

• Demonstrate your accommodation capacities thanks to its modern infrastructure.
• Strengthen its partnerships with key players in the travel industry.
• Present attractive and innovative offers to win the loyalty of international customers.

Vision 2030 and Economic Impact

Tourism development is an integral part of the Vision 2030 of Saudi Arabia. This national strategy aims to diversify the country's economy by reducing its dependence on oil revenues. By strengthening the tourism sector, the Kingdom hopes to :

• Create thousands of jobs for its growing population.
• Stimulate the local economy through additional income from tourism.
• Promoting a modern and welcoming image of Saudi Arabia on the international stage.

Conclusion

The impressive growth of tourism in Saudi Arabia is testimony to the success of its strategic initiatives. By investing in visionary projects and participating in international forums such as MTA 2025, the Kingdom is positioning itself as a key destination for the years ahead.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.