Marriott is globally launching Series by Marriott™, a new regional brand.

New from Marriott: Global launch of Series by Marriott™

Marriott International continues to reinvent itself by announcing the global launch of its new collector brand for the lodging segment. mid-range and top of the range, entitled Series by Marriott™. Aiming to expand further into the global hotel universe, this new collection promises to offer unique experiences tailored to diverse customer bases.

An Innovative Strategy to Capture Local Markets

Series by Marriott™ has been conceived as a strategic response to the rapid changes in the global hotel market. By focusing on the creation of regional hubs, the brand aims to offer accommodation that meets the specific needs of each region. Each hotel under this banner will align its services to reflect local characteristics while retaining the essence of Marriott.

• Adaptability to local cultures
• Focus oncustomer experience
• Integration of regional characteristics

This approach aims to strengthen local involvement and offer customers an authentic insight into regional traditions and lifestyles.

Continuous Growth

The launch of Series by Marriott™ comes at a time when the hotel industry is undergoing a significant post-pandemic recovery. This move is in line with Marriott's continued growth strategy. With this new range, the chain aims to consolidate its position as an industry leader by offering accommodation that combines quality and diversity.

In the words of Marriott executives, this addition to the company's portfolio will pave the way for new opportunities in the future. investment opportunities and will direct future developments towards emerging markets with high potential.

Focus on Customer Experience

Series by Marriott™ will ensure that customer experience is at the heart of its priorities. With hotels designed to deliver unforgettable stays, the brand highlights elements such as:

• Personalised stays and made to measure
• Services and amenities that exceed expectations
• Strong integration of technology to make your stay easier

Guests can expect modern comforts while being immersed in local cultures.

Future prospects

With Series by Marriott™, the goal is clear: to capture a global audience while remaining locally relevant. This new brand promises to be a valuable addition to Marriott's ecosystem, enriching the offering global and affirming the chain's position as a pioneer in innovative hotels.

For more information on Marriott International and its various brands, visit their official website : Marriott International.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.