Saudi Arabia launches TOURISE, a global tourism platform.

Saudi Arabia recently revealed TOURISEa new global tourism platform designed to unite visionary leaders from the public and private sectors. This innovative initiative is reinventing the tourism landscape by integrating the ecosystems of technology, investment and sustainability.

An unprecedented collaborative platform

TOURISE's ambition is to become the first global framework where tourism stakeholders can work closely together. One of its main missions is to facilitate the flow of transactions and investment opportunities. The platform benefits from the support of a high-level advisory council made up of influential figures from the industry. This ensures an innovative strategic direction to meet the contemporary challenges of tourism.

An exceptional launch event

The TOURISE Summit will be held in Riyadh from 11 to 13 November 2025. This invitation-only event will serve as the launch point for this revolutionary platform. Riyadh, as the capital, provides the perfect setting to reveal Saudi Arabia's global ambitions in the tourism sector, reinforcing its role as a leading destination.

Rewards and recognition

The platform will also introduce TOURISE AwardsThese are designed to reward the best destinations that offer exceptional travel experiences. The focus is on aligning with the changing expectations of modern travellers, valuing destinations that meet growing demands for authenticity and environmental awareness.

Impact on the global tourism sector

By creating TOURISE, Saudi Arabia aims to redefine global tourism standards by promoting sustainable economic growth and innovation. The platform acts as a catalyst for a new era in which travel is not only an individual experience, but also a lever for social and environmental development.

Commitment to sustainability

Sustainable development is at the heart of TOURISE. Each project and initiative will be aligned with the sustainability objectives set by the industry. This ensures that all tourism activities promoted by the platform respect the principles of sustainability and contribute positively to local communities.

• Facilitating cooperation between the public and private sectors
• Promoting innovative investment opportunities
• Introducing the TOURISE Awards to reward excellence
• Promoting sustainable development in the tourism sector

In conclusion, TOURISE sees itself as a transformative initiative that will transcend the current and future challenges of the global tourism sector. Its objectives are not only visionary but also rooted in the aspiration to create enriching and sustainable travel experiences. For more information and to keep up to date with developments on the platform, you can consult the details on the official website of Visit Saudi.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.