Novotel celebrates one year of ocean commitment and sustainable partnership with WWF.

While the World Ocean Day approach, Novotel is celebrating the first anniversary of its three-year partnership with the World Wide Fund for Nature (WWF). This effort underlines Novotel's commitment to preserving the environment. ocean sustainability and to promote more environmentally-friendly practices through a range of innovative programmes.

A Committed Partnership to Protect the Oceans

Since its creation, this partnership has aimed to implement concrete actions for marine conservation. Novotel, with the support of WWF, has launched key initiatives within its establishments. One of the first key measures is the adoption of the Sustainability Principles for Seafood Products in its hotels, reinforcing the choice of products that respect marine ecosystems.

Sustainability Principles for Seafood Products

These principles, drawn up in partnership with WWF France, include strict guidelines for the sourcing and use of renewable energy. seafood and fish. The aim is to ensure that the species served in their restaurants come from responsible sources, thereby supporting the health of the local population. marine environments and of local communities that depend on it. This approach also encourages MSC certification to assess the sustainability of the seafood products used.

An Ambitious Plant Initiative

At the same time, Novotel is deploying a global strategy known as "Plant-Forward". This innovative concept aims to integrate more plants and vegetables in menus across more than 600 hotels. This initiative is not only a commitment to the health and well-being of its customers, but also a proactive action to reduce the ecological footprint associated with animal production.

The Benefits of a Green Approach

Novotel's initiatives cover a number of ecological and economic aspects:

• Reducing the carbon footprint thanks to reduced consumption of animal products.
• Promotion of healthy diets and sustainable lifestyles for customers.
• Supporting the local economy by sourcing local, sustainable products.

A Long-Term Impact

By focusing on sustainability and environmental responsibilityNovotel is leading the way towards responsible hospitality. This long-term vision not only reflects a significant commitment to the environment, but also meets the growing expectations of consumers who are concerned about the impact of their consumption choices.

With World Ocean Day as a frame of reference, Novotel, supported by WWF, continues to develop concrete actions for the protection of the oceans. preserving marine treasures and to raise awareness among its customers and the general public of the importance of protecting our oceans.

This article has been selected, adapted and validated by the Breeziful editorial team. Written and validated by Breeziful.