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In the globalised world of air travel, where airlines vie with each other in terms of promotions and technology, some brands are going against the tide. More discreet, less visible, but infinitely coherent. Royal Jordanian Airlines is one of them.
Founded in 1963 by King Hussein, Jordan's national airline has never been content with simply carrying passengers. From the outset, its mission went much deeper: to create a link between Jordan and the rest of the world, while embodying oriental elegance and hospitality. Today, this philosophy continues to guide every one of its flights.
A modern fleet for a sustainable vision
Royal Jordanian operates to some forty destinations on four continents from its hub in Amman. Its fleet is made up of the latest generation aircraft: Boeing 787 Dreamliner for long-haul flights, Airbus A320 and A321 soon to be replaced.
The airline has also launched an ambitious fleet renewal programme, with the aim of significantly reducing its carbon footprint, improving in-flight comfort and enhancing operational efficiency. This plan, which is in line with the major changes taking place in the airline industry, meets the need for sustainability without compromising service quality.
Strategically positioned at the heart of the Middle East
From Amman, Royal Jordanian operates flights to Europe (Paris, London, Rome, Madrid, Frankfurt, Zurich, etc.), North Africa, the major cities of the Gulf, Asia (Bombay, Bangkok) and North America (New York, Chicago, Toronto, Detroit).
This connectivity, supported by the oneworld alliance, makes it possible to design flexible itineraries, combined tours (Jordan + Egypt, Saudi Arabia, Israel...), and fluid transcontinental connections. For tourism professionals, this is a reliable solution to include in long-haul programmes and themed cultural trips.
A human-centred flying experience
One of Royal Jordanian's most remarkable assets is the quality of its on-board service. The staff, recruited locally and trained according to international standards, embody at all times that hospitality which is typical of the Arab world: attentive, sincere, but never intrusive.
In Crown Class (equivalent to Business Class), passengers enjoy generous space, reclining seats, a catering service inspired by regional cuisine, and a calm environment conducive to both work and rest. In Economy Class, the service is equally well thought-out, with a high level of comfort, hot meals and an individual entertainment system.
The general atmosphere on board contrasts with that of many globalised companies: calmer, more subdued, more respectful of everyone's pace.
A committed but measured company
Royal Jordanian does not invest in ultra-luxurious lounges or spectacular cabins. Instead, it opts for a subtle balance: that of a an elegant, reliable and accessible flying experienceIt is aimed at both individual travellers and tourism professionals looking for solid partners.
The company works regularly with travel agencies, tour operators, receptives and MICE operators to develop fares tailored to groups, propose allotments, or support the marketing of new offers.
In a nutshell
Royal Jordanian does not seek to seduce through glitz and glamour. It is aimed at customers looking for consistency, elegance and authenticity. Customers who understand that the journey is measured not just in kilometres, but in the quality of each stage.
For those who want to offer their customers or themselves a different take on air travel - more human, more subtle, more grounded - Royal Jordanian represents a valuable alternative.
Official website: www.rj.com
