IHG Hotels & Resorts expands into South India
The expansion ofIHG Hotels & Resorts continues to expand in India, with the recent signing of a franchise agreement with KGA International Trades Private Limited. This strategic partnership aims to develop the Holiday Inn Express Kottayam Changanassery in Kerala, an ambitious project due to open in the first quarter of 2027.
Objectives of the expansion in India
India is a high-potential market for hotel companies worldwide. By collaborating with KGA International, IHG aims to strengthen its presence in the high-potential secondary markets of India. Here are some of the aims of this expansion:
- Increase the brand's visibility in the South India.
- Partnering with trusted partners to boost local growth.
- Search for opportunities on the IHG official website to expand their hotel network.
Challenges and prospects
The deepening of IHG's presence in Kerala offers several advantages economic and tourism prospects :
- Promoting local economic development through increased tourism.
- Create new employment opportunities in the region.
- Supporting tourism through a strategic location and the development ofmodern infrastructures.
About KGA International Trades Private Limited
Key partner of IHG, KGA International Trades Private Limited is renowned for its solid expertise in the development and management of projects in the region. The choice of this competent local player reinforces IHG's expansion strategy.
Holiday Inn Express: A trusted brand
The Holiday Inn Express chain is synonymous withmodern hospitality and warmth. IHG's expansion strategy includes offering a exceptional customer experience accessible to all at this new address in Kottayam Changanassery.
Impact on the hotel industry
The introduction of new properties under the IHG brand is a boon for the hospitality industry in Kerala. This development will encourage other companies to invest in the region through :
- A boosting the tourism sector.
- Close collaboration with local and international partners.
- The integration of best hotel practices worldwide.
This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.