Expat Explore unveils the main summer trends in personalised group travel.

Exciting summer trends for 2025

As the summer season heats up, Expat Explore, one of the world's leading operators of group travelWe are seeing a marked shift in traveller preferences. In 2025, trends will focus on the personalisationimmersive experiences and the discovery of lesser-known destinations.

The growing importance of personalisation

Travellers are increasingly looking to tailor their travel experiences to their personal preferences. This trend has led to a increase in interest for personalised toursThe focus is on unique, tailor-made experiences, allowing travellers to immerse themselves in local culture and history. The emphasis is on unique, tailor-made experiences, allowing travellers to immerse themselves in local culture and history.

Immersive and authentic experiences

In addition to personalisation, the demand for immersive experiences is growing fast. Travellers are no longer content with simple visits; they are looking for authentic interaction with local people. This includes taking part in culinary workshops, guided tours by locals or staying with local people.

Exploring little-known destinations

While the main tourist attractions continue to draw the crowds, there is a growing interest in the less well-known destinations. Travellers want to get off the beaten track and discover hidden gems offering a more intimate and residential experience. This can include charming towns, picturesque rural areas or secluded beaches.

• Customisation more routes
• Immersions in local crops
• Discover unexplored sites

Technology at the service of travellers

Technology is also playing a central role in this transformation, enabling greater personalisation and making it easier to discover new destinations. From mobile applications to online booking platformsTechnology makes it possible to create travel experiences that are both enriching and tailored to each individual.

Expat Explore: Pioneers in tailor-made travel

Expat Explore is a pioneer in adapting to travellers' growing need for personalisation and immersion. The company continues to innovate by offering experienced local guides able to provide in-depth knowledge and unique perspectives on the destinations they visit.

It's clear that the travel industry is evolving to meet more sophisticated expectations. Modern travellers are looking for experiences that combine comfort, culture and novelty. With 2025 promising to be a year rich in discovery, it's certain that personalised, immersive travel is here to stay.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.