Gumball 3000 and Hard Rock International extend their partnership.

Gumball 3000 and Hard Rock International Extend Partnership

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A growing partnership: Gumball 3000 and Hard Rock International

The news has just broken! Gumball 3000 and Hard Rock International have announced an extension of their partnership for a further five years. This strategic partnership positions Hard Rock as a Official Entertainment Partner and Official Hotel Partner for the famous Gumball 3000 rally until 2030. Since its launch in 2022 with the "Toronto to Miami" rally, this collaboration has enhanced the experience of luxury and exotic vehicles for fans and participants alike.

A memorable journey with Gumball 3000

This collaboration marks a number of milestones in Gumball 3000's events:

  • 2022 Start of the partnership with the "Toronto to Miami" rally.
  • 2023 Followed by an exciting European tour.
  • 2024 : Celebration of Gumball's 25th anniversary with the "Saigon to Singapore" rally.

These events not only showcased the supercars through breathtaking scenery, but also provided an unforgettable spectacle for enthusiasts and collectors alike. Participants were able to enjoy hard rock installations around the world, reinforcing the idea that each stage of the rally is a unique adventure.

Hard Rock International: More than just a collaboration

Hard Rock International, known for its famous cafés, hotels and casinos, is much more than just a partner. With the expansion of this alliance, they are committed to offering a top-notch entertainment at every rally stop. The Hard Rock hotels and casinos become strategic locations where participants and guests can relax and enjoy themselves.

Phil Lieberman, Chairman of Hard Rock Internationalunderlined the importance of this partnership, noting that the values shared around theexclusive and passion for cars are at the heart of their relationship.

An Unforgettable Experience for Participants

By incorporating Hard Rock's iconic venues into Gumball 3000 tours, participants enjoy exclusive benefits and tailor-made experiences. From VIP evenings and private concerts to celebrity meet-and-greets, each event is designed to exceed participants' expectations.

The various stages of the rally benefit from the unique and festive atmosphere of Hard Rock establishments, reinforcing the appeal of destinations that many dream of visiting. What's more, the logistical support and quality accommodation ensure that participants enjoy peace of mind throughout the event.

Looking to the future: What's in store for the Partnership

Looking ahead to 2030, this extension of the partnership between Gumball 3000 and Hard Rock International promises to raise the standard of rallying through experiences that unpublished and innovative. Future editions plan to explore new routes, new countries, and continually surprise their audiences.

Aficionados can look forward to new opportunities to experience rallying in a different way, while enjoying the glamour and luxury offered by two giants of their respective industries. It's a true marriage of motoring passion and entertainment culture.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.

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