The Jockey Club plans to become a global sports entertainment brand.

The evolution of the Hong Kong Jockey Club: An international ambition

The Hong Kong Jockey Club, an iconic horse racing institution, has announced its intention to transform itself into a global sports entertainment brand. This ambitious objective is designed to increase the value it brings to the community and appeal to an international audience. To support this initiative, the Club has joined forces with XIX Entertainmentone of the world's best-known entertainment brands.

A strategic alliance with XIX Entertainment

XIX Entertainment is renowned for its ability to develop world-class entertainment brands. By partnering with this company, the Hong Kong Jockey Club seeks to leverage XIX's expertise to realise its vision of becoming a global leader in the entertainment industry. sports entertainment. This collaboration could radically transform the way the Club interacts with its fans and attract a wider audience through digital innovations.

The objectives of the Hong Kong Jockey Club

To achieve this transformation, the Club is focusing on several key objectives:

• Enhancing the spectator experience through more interactive events and immersive.
• Developing international partnerships to increase its global reach.
• Adopting cutting-edge technologies to deliver quality digital entertainment.
• Support for the local community through social projects and educational programmes.

A positive social and economic impact

The Hong Kong Jockey Club has always played a major role in supporting community initiatives in Hong Kong. In moving towards a global presence in the field of sports entertainmentThe Club hopes to generate even more resources to fund local social, educational and cultural projects.

Exploring digital and technological opportunities

As part of its development, the Club is planning to integrate new technologies to attract and retain more spectators. The use of augmented realityplatforms, to online streaming and other technological innovations are in the pipeline to provide an enriching experience for sports fans around the world.

The importance of international commitment

To support these initiatives, the Hong Kong Jockey Club plans to forge partnerships with other international organisations. This will include collaborations with global sports leagues, events and brands, demonstrating the Club's commitment to sustainable development. international growth.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.