Saudi tourism enters into key global partnerships for ATM 2025.

Tourism in Saudi Arabia is growing at an impressive rate, underpinned by a number of major projects. international partnerships milestones established at ATM 2025. The Saudi Tourism Authority (STA) signed 14 memorandums of understanding and facilitated 52 others between Saudi partners and the global tourism industry. This momentum is fuelling the next wave of tourism growth, reinforcing Saudi Arabia's position as the world's most dynamic destination.

A Diverse and Captivating Saudi Summer

Saudi Arabia, which welcomed almost 116 million visitors in 2024, has captivated the world with a summer rich in diversity. The country was able to showcase its unique destinations and rich cultural experiences, enhancing its appeal to international tourists. The Saudi Land pavilion played a crucial role in capturing this global attention. Visitors were captivated by the varied landscapes and cultural events.

An attention-grabbing pavilion

The dynamic "Saudi Land" pavilion was the focal point of the exhibition, showcasing the impressive diversity of Saudi Arabia. It provided an opportunity to present unique cultural experiences as well as global events such as the eSport World Cup, which will be held in the country. All these factors add to the country's appeal as a must-see tourist destination.

Strategic Partnerships for Increased Growth

The 14 memorandums of understanding signed by the Saudi Tourism Authority underline the importance of international cooperation in strengthening tourism in Saudi Arabia. Some of these agreements aim to improve tourism infrastructures and encourage innovation in the sector. These initiatives promise not only to stimulating growth in tourism but also to create new opportunities for local communities.

• 116 million visitors by 2024, a significant record for the country.
• The "Saudi Land" pavilion has attracted worldwide attention.
• Signing of 14 memorandums of understanding and facilitation of 52 others with international partners.
• Focus on improving infrastructure and innovation in tourism.

A promising future for Saudi tourism

Saudi Arabia's efforts to strengthen its tourism sector are evident in these strategic initiatives and international agreements. The country is banking not only on increasing the number of tourists, but also on creating a diversified and inclusive tourism offering. With major events on the horizon and innovative projects underway, Saudi Arabia is well positioned to become theone of the most popular tourist destinations worldwide.

For more information on tourism in Saudi Arabia, visit the official website of the Saudi Tourism Authority.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.