Imagine this: you are a French travel agent, freshly graduated from the school of passion for distant horizons, and here you are offered a ticket to Eden - or, more precisely, to the SeychellesYes, this postcard-perfect paradise where white beaches flirt with turquoise waters, and where every sunset seems to have been hand-touched.
This is exactly what nine French travel agents experienced as part of the program. "Seychelles SMARTOrganized by Seychelles Tourism with the complicity of Turkish Airlines, this trip from November 6 to 11, 2024 allowed them to dive, not into the crystal-clear waters of the archipelago (although...), but into an immersive training to become experts in the field.
A Well Thought Out Collaboration
For those who are not familiar with the "Seychelles SMART" program, imagine a kind of ultra-luxury version of "Koh-Lanta" without the survival challenges. For over 15 years, this three-step program has been training travel agents to sell Seychelles like pros.
- A theoretical training to master the basics.
- A baptism of fire with five sales of complete stays (flights and services included).
- A familiarization trip on the spot, with a diploma and... a sticker for the window worthy of a trophy.
The final touch? An award ceremony to officially confirm their status as certified ambassadors. Adding a nice anecdote to their career stories and making their colleagues back at the office green with envy.


Seychelles as a Learning Ground
The trip was anything but a simple bikini walk on the beach (even though, let's be honest, there was probably a bit of that). On the agenda:
- Stay in prestigious establishments, especially at the Hilton Seychelles Labriz Resort & Spa and the Raffles Seychelles, where the coconut trees seem to greet you upon arrival.
- Cultural visits and local immersions, orchestrated by Creole Travel Services and Mason's Travel, to understand the soul of this archipelago that blends Creole, Indian, and European traditions.
And of course, an aerial baptism with Turkish Airlines, which resumed its flights to the Seychelles in October 2024, further facilitating access to this corner of paradise.

And of course, an aerial baptism with Turkish Airlines, which resumed its flights to the Seychelles in October 2024, further facilitating access to this corner of paradise.
The training ended beautifully with an evening worthy of the Arabian Nights (with a view of the ocean, obviously). The new experts, now armed with their "Seychelles SMART" certification, have not only gained a diploma: they have joined an elite group ready to share well-kept secrets with their clients, such as the best cove for swimming or the perfect cocktail for a sunset.
Why the Seychelles?
Seychelles is more than just a destination: it's an emotion. You don't simply visit these islands; you succumb to them. Imagine beaches that seem to have been drawn by a romantic painter, tropical forests where the birdsong mingles with the murmur of waterfalls, and an atmosphere so relaxing that it could replace your weekly therapy.
For Tourism Seychelles, this commitment to training agents is not just a marketing gesture, but a real strategy to transform these professionals into dream tellers.
So, what are you waiting for to ask your certified Seychelles SMART travel agent to concoct your next adventure? After all, if they have had the privilege of learning in the heart of this paradise, the least would be to trust them to embark on it in turn.
And as they say in the Seychelles: "Welcome" - paradise awaits you.
Tourist office tourism.gov.sc
To register for the SMART programme, contact the Seychelles Tourist Office directly