Luxury Group by Marriott International launches the 2025 luxury wellness series

Introduction to the Luxury Wellbeing Series 2025

The Luxury by Marriott International group recently unveiled a revolutionary initiative: the Luxury Wellbeing Series 2025. This series of luxury wellness travel is positioning itself as a major player on the wellness tourism in Asia-Pacific, a trend that continues to grow. Why is this market booming? Because, according to the Group's latest travel trends report, "The Intentional Traveler"90 % of affluent travellers consider wellness offers to be a key criterion in their booking decisions.

Luxury travel trends

Today's travellers are no longer satisfied with traditional services. They're looking for holidays that integrate holistic well-being. Wellness tourism is therefore much more than a simple search for relaxation; it is a quest for a healthy, balanced life. What's more, the majority of these travellers plan these getaways with their family or partner, showing a desire to share these enriching experiences.

Asia: a destination of choice

The Asian continent stands out as the preferred destination for these travellers in search of well-being. With its cultural diversity and breathtaking landscapes, Asia is the ideal setting for health and peace of mind in retirement. The region offers experiences that go beyond simple spa treatments. It offers deep cultural immersion that allow travellers to truly recharge their batteries.

An immersive and transformative approach

Contrary to popular belief, the current demand is no longer for the passive cocooningbut on immersion trips that transform. Today's wellness holidays incorporate mindfulness practices and personal development workshops, enriching every stay.

A commitment to integral well-being

Marriott's Luxury Wellbeing Series 2025 initiative is perfectly in line with this dynamic. Its aim is to meet this growing demand for global well-being. The group is committed to offering its customers services that reflect current trends in well-being and cultural immersion.

Passenger expectations

• From tailor-made programmes which incorporate physical and mental health practices.
• From authentic local experiences.
• A framework respecting the balance between luxury and simplicity.
• From family pensions and couple trips that encourage reconnection and sharing.

The economic impact of wellness tourism

The rise of this type of tourism is also having a significant economic impact, supporting local economies and boosting the tourism sector. luxury services. Travellers are prepared to invest more in unique and memorable experiences.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.