Bold partnership between the Saudi Arabian Tourism Authority and Accor launched

The recent collaboration betweenSaudi Arabian Tourism Authority (STA) and the Accor hotel was officially sealed with the signing of a memorandum of understanding (MOU) at the Arabian Travel Market 2025. This strategic partnership should consolidate Saudi Arabia's position as a world leader in tourism.

A step forward for Vision 2030

As part of the Vision 2030 of the Kingdom of Saudi Arabia, this collaboration aims to develop international demand, increase the visibility of Saudi brands and stimulate hotel bookings and customer loyalty. The collaboration is part of an ambitious drive to strengthen the country's position on the international tourism scene by modernising and significantly expanding its hospitality infrastructure.

The ambitions of the partnership

This strategic partnership covers a number of development areas, including:

• Enhancing visibility of Saudi Arabia as a world-class tourist destination.
• Increase the number of bookings and improve the customer experience in Accor establishments across the country.
• Participate actively in various international events to promote the Kingdom's cultural and natural riches.

Impact on the hotel sector

Saudi Arabia, which is undergoing a major transformation in tourism, will benefit from major support thanks to this agreement. Accor will contribute its expertise in :

• Raising the standards of hospitality in Saudi hotels.
• Developing loyalty programmes to attract more international tourists.
• Implementing sustainability and energy efficiency in new buildings.

This partnership reflects a clear desire to make Saudi Arabia a must-see destination for travellers from all over the world. To find out more about Accor's commitment, you can visit the Accor Group.

Future prospects

The forecasts for the coming years are ambitious and underline the enthusiasm for the development of tourism in Saudi Arabia. The combined efforts of STA and Accor should create a sustained momentum that will contribute to the Kingdom's economic growth. It should also provide new opportunities to local players and attract foreign investment.

In short, this partnership between the Saudi Tourism Authority and Accor is a strong signal of the Kingdom's commitment to transforming itself into a first-class destination, appealing to both tourists and investors in the hotel sector. For more information on this ambitious project, please explore the tourism vision of Saudi Arabia.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.