Renaissance Hotels launches "Discover the Litchi Route with Renaissance

Cultural discovery with Renaissance Hotels

Renaissance Hotels, a prestigious brand in Marriott Bonvoy's outstanding portfolio, recently announced the launch of its innovative "Renaissance Hotels" campaign. Discover The Lychee Road with Renaissance "in Greater China. This captivating project, in collaboration with the illustrious Chinese author Ma Boyong, is inspired by four of his famous works, including The Lychee Roadwho is renowned for his evocative depiction of ancient Chinese landscapes.

An Alliance between Literature and Travel

This campaign transcends the traditional boundaries of tourism by immersing themselves in the world of literature. By blending the richness of Ma Boyong's tales with the travel experience, visitors can embark on an unforgettable adventure. Guests at 33 Renaissance hotels across Greater China have the opportunity to immerse themselves in a cultural experience unique, full of stories and cultural depth.

Signatures and Digital Experiences Events

The initiative covers a range of interactive and digital experiences that enrich guests' stay. The signature 'Evenings at Renaissance' events are designed to engage the senses in a setting where past and present intertwine.

• Immersive events incorporating literary elements
• Interactive workshops and storytelling sessions
• Mobile exhibitions in key locations

Cross-sector cultural cooperation

One of the strengths of the campaign is its ability to bring together different cultural sectors. Through innovative partnershipsRenaissance Hotels partners with cultural institutions, artists and specialists to offer new and inspiring perspectives. These collaborations aim to bring to light the region's cultural heritage while enriching the experience of travellers.

A Journey through History and Heritage

The lure of discovery Chinese heritage through this campaign is more than just an exploration. Walking in the footsteps of Ma Boyong, guests are invited to travel back in time, discovering ancient stories wrapped in the modern context of Renaissance hotels. Each stage of the journey is designed to stimulate the imagination and educate as well as entertain.

Planning and Booking

Travellers wishing to take part in this unique experience can consult the details and book their stay at Marriott official website. With this campaign, Renaissance Hotels hopes to set a precedent for immersive travel, inspiring others to follow a similar model.

In conclusion, 'Discover The Lychee Road with Renaissance' is much more than just a hotel stay. It's an invitation to immerse yourself in the rich fabric of Chinese history through inspired storytelling and hands-on experiences.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.