Rotana strengthens its presence in the Emirates and Arabia with 12 new hotels.

As part of its ambitious vision to strengthen its regional presenceRotana, the leading hotel management company in the Middle Eastannounced the forthcoming opening of 12 new hotels in the United Arab Emirates and Saudi Arabia. This significant expansion underlines Rotana's commitment to playing a key role in shaping the future of tourism in its home markets.

Strategic expansion at the heart of the Middle East

Rotana continues to establish itself as the key player in the Middle East accommodation market by pursuing a well-defined geographical growth strategy. This approach reflects its desire to capitalise on the dynamic markets of the United Arab Emirates and Saudi Arabia.

The United Arab Emirates and theSaudi Arabia represent key tourist hubs within the Gulf, supported by diversified economic objectives and government initiatives to promote tourism. Rotana is therefore naturally aligned with these areas of development.

Rotana's new projects

• Opening of new establishments in strategic locations to capture different customer segments.
• Each hotel promises unique experiences and tailored to the varied needs of tourists and business travellers.

Future establishments will be part of a strategy ofmodern hospitality and magnificently designed, while remaining faithful to the local culture and Rotana's exceptional service values.

Crucial for Regional Tourism

With these developments, Rotana is playing a major role in improving the hotel offer in both countries. The governments of the United Arab Emirates and theSaudi Arabia are striving to promote their tourism potential, and Rotana is committed to supporting these efforts by opening new hotel complexes.

This expansion is also in line with the objectives of the Vision 2030 in Saudi Arabia, which aims to diversify the economy and transform the country into a leading tourist destination.

The Rotana Brand: a guarantee of quality hospitality

Renowned for its service and its world-class infrastructure, Rotana is continuing to invest proactively in the region. Each new hotel is proof of its ability to adapt and prosper in a constantly evolving sector.

The addition of these new assets to its portfolio only strengthens Rotana's dominant position as a supplier of first-class hospitality solutions in the Middle East.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.