Tourism Malaysia launches the "Visit Malaysia 2026" campaign at MTA 2025.

La Malaysia is preparing to host one of the most prestigious tourism events in recent years thanks to its "Visit Malaysia Year 2026" campaign. This ambitious project, highlighted at Arabian Travel Market (ATM) 2025, aims to attract more tourists from West Asia and other parts of the world. Visit Ministry of Tourism, Arts and Culture of Malaysia, through its agency Tourism MalaysiaWe are confident that the country's wonders will continue to attract travellers from all over the world.

An exciting launch at the Arabian Travel Market

The Arabian Travel Market 2025, held from 28 April to 1 May, was the perfect opportunity for Tourism Malaysia to unveil its brand new promotional video. This innovative visual campaign highlights the surprising and dreamlike experiences to be had in Malaysia, underlining the country's exceptional diversity. To find out more about this video and other information about Malaysia, visit official website of Tourism Malaysia.

A Focus on Malaysia's Unique Attractions

Malaysia is renowned for its natural beauty and its rich cultural heritage. Here are a few must-see attractions:

• The idyllic beaches of Langkawi and the Perhentian Islands
• The lush tropical forests of the Taman Negaraone of the oldest national parks in the world
• The emblematic towers of Kuala Lumpur
• The culinary diversity of Penangrenowned for its delicious fusion cuisine

With its varied landscapes and rich cultural traditions, Malaysia offers an unrivalled travel experience.

VM2026 Campaign Objectives and Ambitions

The VM2026 initiative aims to welcome a record number of visitors and put Malaysia on the world map as one of the world's leading tourism destinations. prime tourist destination. Here are the main objectives of the campaign:

• Increase the number of international visitors by capitalising on the diversity of the tourism offering
• Promoting the sustainable development of Malaysia's tourism sector
• Promoting the country's unique festivals and cultural events

By targeting tourists from West Asia in particular, Tourism Malaysia hopes to strengthen cultural and economic ties with this dynamic region.

Preparations to welcome tourists

To ensure the success of VM2026, Malaysia is investing in improving its tourist infrastructures and vocational training to offer an exceptional welcome. Efforts are also focused on promoting tours and activities that emphasise the nature and the culture Malaysia.

MTA 2025 was a crucial step towards achieving these ambitious goals. Malaysia is firmly committed to a prosperous tourism future, capable of surpassing the expectations of travellers eager for new adventures.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.