Tourism reinvented: James Liang highlights the global innovation shaping the future of travel.

In a rapidly changing world where travel is being transformed by the technologythe culture and the sustainabilityJames Liang, co-founder and chairman of Trip.com Group, highlights how innovation is redefining the global tourism experience. Thanks toartificial intelligencefrom sustainable infrastructure to cultural storytelling, Liang's vision shows the sectors and strategies that are opening up new opportunities for destinations around the world.

Personalisation via artificial intelligence

One of the most striking trends is the use ofartificial intelligence to personalise journeys. Booking platforms such as Trip.comThese use advanced algorithms to offer recommendations tailored to travellers' individual preferences. This not only improves theuser experiencebut also to increase customer satisfaction and loyalty.

Sustainable infrastructure

With sustainability at the heart of today's concerns, many players in the tourism industry are investing in new technologies. ecological infrastructures. The construction of eco-responsible buildings and the use of renewable energy systems help to reduce the energy consumption of our buildings.carbon footprint in the sector. For example, several hotels are adopting LEED to demonstrate their commitment to the environment.

Storytelling and local culture

Cultural storytelling and immersion in local traditions have become essential elements in attracting travellers in search of a unique experience.authenticity. Initiatives such as guided tours by locals or participation in cultural events help to enhance the appeal of destinations. This not only enriches the visitor experience, but also supports thelocal economy.

Emerging trend: remote working

The rise of teleworking has given rise to a new category of traveller: the digital nomads. They enjoy the flexibility of working while discovering new places. Destinations that manage to offer reliable internet connectivity and co-working spaces attract this type of public, thereby expanding their economic opportunities.

Outlook for the future

As the tourism sector evolves, innovation continues to play a crucial role. The businesses and destinations that can adapt by taking advantage of technological advances, respecting the environment and valuing local cultures, will be the ones that prosper in the long term. James Liang emphasises thatadaptability and long-term vision are essential to succeed in this competitive environment.

This article has been selected, adapted and validated by the Breeziful editorial team. Writing assisted by artificial intelligence, under the supervision of Éléonore. Written/Validated by Breeziful.